The Independent reports on the new Genghis Khan rock opera that is sweeping Mongolia: "Genghis has already been used to sell vodka, chocolate, and hotel rooms but the rock opera's composer, Taraa, insists the use of his life story is not a marketing ploy. 'We are very proud of our heritage. We need an intellectual product with a Khan label.' " Marketing is all about targeting you audience, and these guys certainly have the ear of the Mongolian population.
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