Great Resources For Selling And Marketing Professional Services - RainToday

RainToday today has lots of free tools and resources for marketers- particularly if you are selling services. I just read a couple of their ebooks and these were the highlights for me: Alan Weiss Promote the Value of the serviceDon’ commoditize your service by focusing on price. Focus on ROI- how will your service be of value? Keith Ferrazzi Do your homework on the person you are meeting with. Make a personal connection with them- that is what they will remember. Larry Bodine Charge for initial meetings and proposals -Filters out people looking for free advice -Narrows your audience to serious clients -Puts your image at a premium- you only work with the best Mike SchultzDon’t over think it! Do your homework and then get started. Vickie Sullivan -Narrow your focus and amount of content you give in speeches. Give them a taste. -Don’t focus on what a star you are or tell stories only about yourself. Tell success stories about others -Only take good speaking opportunities Dick Jacques Stats on the impact of selling books I like this site because the info is from sharp professionals and put into a quick and easy format. Check it out...