Aaron McFarling comments on how to use snappy marketing techniques on less than perfect sports performances at Roanoke.com: "Here are a few sports marketing suggestions for those who had a rough weekend. Duke: The snap was good! (Even if the kick wasn't.) N.C. State: Our stadium rocks! (With pleas for Chuck Amato's head.) Florida State: What a comeback! (Against Troy.) Texas: Great drinking school! (To help you forget.) Northwestern: 1-0 against Division I-A competition! (But 0-1 against Division I-AA New Hampshire.) Tony Stewart: Defending Nextel Cup champion! (Until this year's Chase is over.) Dallas Cowboys: Terrell Owens, baby! (And Drew Bledsoe.) Brett Favre: Still chuckin' it! (To the other team.) Andy Roddick: Federer's gonna retire! (In about 10 years.) Virginia: We won! (Against Wyoming. By one point. In overtime. At home.)"
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